GET VIVID TRUE-COLOR
Avon’s new makeup collection is packed with rich colors that stay true to their shade, thanks to True Color Technology, the key innovation in our new formulas.
How It Works: Makeup starts with a base, and then color pigments are added to create different shades. Our products have been reformulated with more translucent bases, which allow the shade colors to show through intensely.
This means the vibrant color you see in our makeup is the same vibrant color you see when applied!